
Street Scene bragazines are published quarterly by ID Media Ltd to publicise and promote local communities.
Partly brochure and partly magazine – hence 'bragazine' – they contain articles about local businesses, people, history, attractions and events.
Street Scene bragazines are free and supported by local advertising that further promotes each community's unique character.
Distribution is locally through letterboxes, at local businesses (on their counter or coffee table), at cafes, medical centres, information centres, motels, hotels and B&Bs. Generally, two-thirds of every issue are distributed locally.
The remainder are placed in visitor centres, cafes, motels and other outlets throughout the lower North Island – in Wellington, Kapiti Coast, Horowhenua, Lower Hutt, Upper Hutt, Wairarapa and at Palmerston North.
ID Media produces three bragazines. They are Petone, Otaki (including Waikanae) and Carterton. Further bragazines are planned in other communities. For advertisers, Street Scene bragazines have been shown to be an effective medium to promote their business; for readers, they provide a snapshot of a community that has never been achieved before.
For a taste of what our bragazines contain, see below, and follow the link to your favourite community.
OTAKI
One of Otaki’s longest-running engineering businesses is branching out into the world of metal art.
On the basis that change is inevitable – and innovation a means of embracing change – Riverbank Engineering recently imported a US-made plasma cutting machine that accurately and quickly cuts detailed art out of sheet metal. It can not only cut from electronic or paper designs, but also effortlessly create engineering fittings and ducts.
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The ancient looms that clack away on the shop floor tell the story of Stansborough every bit as well as the garments the looms produce. Built in the 1890s, the six Hattersley machines are all cogs, belts and wires. Their apparent cumbersomeness belies the quality of the fine fabrics that slowly slip off in intricate designs that have won Stansborough international acclaim. Renowned in recent years for producing fabrics for at least 10 major movies, most notably Lord of the Rings and Narnia, the business owned by Cheryl and Barry Eldridge operates a retail store as well as its mill at 22 Sydney Street in Petone. It’s here that visitors can buy the company’s genuine woolen products such as scarves, wraps, blankets, hats, bags, babywear and movie costumes. Just through the shop’s double-glazed windows, the looms that make the products can be seen, sometimes as they’re operating.
The melding of a couple’s talents can often produce innovative results and lead to unexpected areas of business. Between them, Rebekah Farr and Minty Hunter have skills in computer animation, fashion design, fine arts, web design, and film and television production, among others. The breadth of expertise could lead them down many paths, but what was unexpected was an area in which they have received international acclaim – board games. |
The store might be new, but the products and the service are from a bygone era – and that’s just the way Sew Carterton’s Pam Veugelaers likes it. Pam opened the craft store in January last year, hoping to bring back to Carterton all that was fun and exciting about the world of crafts. Sew Carterton is full of colour – wools, cottons and tapestry yarns, canvases, buttons, craft books and sewing patterns, elastic, printed fabrics, and a whole range of accessories.
WAIKANAE Waikanae Golf Club sets itself apart as a scenic course, with views that visitors and members alike find perfectly complement their game of golf. Club chairman Peter Quin describes it as a parkland course, characterised by trees, wetland areas, lush fairways and bird life. Its a very pretty course, with lots of scenic views that make it interesting for golfers, Peter says. The tee on the 13th hole, for example, is atop a mound, from where you can see across the course to Kapiti Island and the sea to the west, and the Tararua Ranges to the east. Its a fantastic view. |



PETONE
CARTERTON
CARTERTON

