Street Scene bragazines are published quarterly by ID Media Ltd to publicise and promote local communities.
Partly brochure and partly magazine – hence 'bragazine' – they contain articles about local businesses, people, history, attractions and events.
Street Scene bragazines are free and supported by local advertising that further promotes each community's unique character.
Distribution is locally through letterboxes, at local businesses (on their counter or coffee table), at cafes, medical centres, information centres, motels, hotels and B&Bs. Generally, two-thirds of every issue are distributed locally.
The remainder are placed in visitor centres, cafes, motels and other outlets throughout the lower North Island – in Wellington, Kapiti Coast, Horowhenua, Lower Hutt, Upper Hutt, Wairarapa and at Palmerston North.
ID Media produces three bragazines. They are Petone, Otaki and Carterton (including Greytown and South Wairarapa). Further bragazines are planned in other communities. For advertisers, Street Scene bragazines have been shown to be an effective medium to promote their business; for readers, they provide a snapshot of a community that has never been achieved before.
For a taste of what our bragazines contain, see below, and follow the link to your favourite community.
The store advertising says “city fashions, country prices”.
It’s right on the mark for McAndrews, the menswear store in Otaki operated by fashion aficionado Tony Nutsford. Along with son Ben, Tony has built a solid reputation for McAndrews as a place where men can buy high quality clothing at affordable prices.
Knowledgeable, helpful and always immaculately dressed himself, Tony has been in the fashion industry almost as long as he can remember. He was born and bred in Timaru, and as a youngster sold knitwear he had designed, at markets in Christchurch’s Square. He also worked as a cutter in a clothing firm, before moving north to do a two-year course in fashion design at Wellington Polytechnic.
After graduating, he started his own label in leatherwear and high fashion called Casmin, selling to Wellington stores such as Beders and Skin Things. He also created made-to-measure suits and one-off apparel, before heading to Tasmania where he completed a degree in cross-cultural studies – an aberration in a fashion career that was to inevitably draw him back to New Zealand.
Finding himself in Otaki, he worked for McAndrews, one of the first stores to recognise the potential of the town as a shopping destination. He took over in 2000.
“I saw the store had a gap in its clientelle because it wasn’t catering for people who were going to Wellington or Palmerston North for their clothes,” Tony says. “When we fixed that, we found people started coming in from out of town.”
The trick was to create a co-ordinated fashion store, where people could mix and match their clothing – from their ties and shirts to their quality suits.
Australian clothing brands RM Williams and Driza Bone are popular, along with New Zealand’s Merino Possum knitwear, and suits from Cambridge.
McAndrews offers a full made-to-measure suit service – Tony, Ben and the staff at the store are always able to offer valuable fashion advice.
McAndrews also has a menswear store at 210 Jackson Street, Petone.
The ?taki store will be well remembered by locals as Dowsetts, a a drapery later to become a chain of women’s clothing stores run by Kevin Gardener. His cousin, Don Brunton, ran the menswear section.
• McAndrews Menswear, Main Highway, Otaki. 06 364-8777